How to grow your Instagram (without also losing your mind): The Crafty Fox

There is one school of thought which says that to succeed on Instagram you should never talk about politics, your marriage, your sex life, your job or the sleep depriving sanity depleting business that can be raising small children. As you have probably noticed by now I don’t really subscribe to that school of thought, although I am sure there is merit in it. I have probably broken all of those rules at some point over the last 2 years bar the politics one (although major hint I rather gouge my eyeballs out with a spoon than #GiveItToGove or put a tick in Bojo’s ballot box). I never started out on Instagram with a game plan (bar staving off middle of the night breast feeding boredom) treating it more like a journal which, for a good 6 months almost no-one bar me was reading. I just wrote about my life warts (foraged dog piss blow job sticks) and all. I found that if you share something with people beyond your thoughts on the weather (it certainly has been a very mild February btw) then they tend, in turn, to share things back and to then look forward to reading your posts and chatting with you.

Introducing the  Crafty Foxes . Victoria has grown her Instagram to nearly 80K followers in the last two years

Introducing the Crafty Foxes. Victoria has grown her Instagram to nearly 80K followers in the last two years

So for this blog series I wanted to chat to a fellow Instagram Convention Bucker (who regularly combines pictures of her cushions with chat about her massive areolas) to inspire you to find your own voice and dare be a little bit different on Instagram. Whether that is by sharing a secret passion for stamp collecting or, like Victoria, bemoaning your husband’s flatulence and the smell of his balls after a night on the beers. So without further ado, here are the thoughts of @thecraftyfox.uk on ‘How to grow on your Instagram (without also losing your mind)’.

Victoria’s  living room, currently the most popular room on her feed

Victoria’s living room, currently the most popular room on her feed

The arrival of this rather delicious green sofa has been an  Instagram  pleaser

The arrival of this rather delicious green sofa has been an Instagram pleaser

Introducing the Crafty Fox

I kicked off my chat with Vic by asking her to tell me a little bit about herself and why she first started using Instagram. Despite worrying that her response would, in her own, words, make her “sound like a twat” this is what she had to say.

“I'm a 36 year old Londoner, Mum to Oliver (age - prime bellend) with a bun in the oven and  a milky cup size of 36 EE and rising. Married to Rob, ex-rock star (he went on tour once) now a rather jaded cyber security wizz and living in the deepest darkest depths of East London (not the cool gentrified bit). I started my Instagram account on maternity leave as a means of numbing the boredom and loneliness of looking after a newborn. It saved my sanity.”

This was the room in  Vic’s house  that I first fell in love with. She had me at hello with her pink bath.

This was the room in Vic’s house that I first fell in love with. She had me at hello with her pink bath.

I love that Vic is honest about her  home’s  real life imperfections in her posts like the fact that they ran out of money when revamping this room so the lights over the bathroom basin are not actually wired in

I love that Vic is honest about her home’s real life imperfections in her posts like the fact that they ran out of money when revamping this room so the lights over the bathroom basin are not actually wired in

I couldn’t upload the fanny cannon video that garnered Vic 7K new followers so I am having to make do with a hand emerging from the bath instead of confetti from her clunge instead

I couldn’t upload the fanny cannon video that garnered Vic 7K new followers so I am having to make do with a hand emerging from the bath instead of confetti from her clunge instead

Pink freestanding rolltop bath reflected in a vintage mirror above a vanity unit

“I've always loved interiors and have been a serial decorator since I first experimented with stencilling in my bedroom circa 1996. Changing rooms have a lot to answer for. I didn't really have any ambition or aim with Instagram when I started, it was just a distraction and as I was at home a lot anyway, sharing my house seemed like the natural focus.” 

Before the arrival of the green sofa downstairs it was Vic’s upstairs people were most interested in, with her bedroom frequently attracting thousands of likes

Before the arrival of the green sofa downstairs it was Vic’s upstairs people were most interested in, with her bedroom frequently attracting thousands of likes

Vic is way more colourful than me in her interiors (in the sense that she uses colour whereas I have to lie down if I chose anything in a more vibrant tone than taupe) but I still love her style

Vic is way more colourful than me in her interiors (in the sense that she uses colour whereas I have to lie down if I chose anything in a more vibrant tone than taupe) but I still love her style

I love how she has painted the walls dark in her bedroom and then uses her bedding to bring the colour in

I love how she has painted the walls dark in her bedroom and then uses her bedding to bring the colour in

The Crafty Fox’s Top Tips for Instagram Success

I asked Vic whether she was and overnight sensation or a slowburn success on the gram to which she replied “I had reached 30K by the end of my first year using insta so I don't know where that places me?! It's weird because there hasn't really been one point where I've thought, wow, this is it now. It's consistently grown - although the biggest most noticeable shift in numbers happened when I shared my fanny confetti cannon and I gained 7K followers in about three days”.

I wanted to know the three things that Vic thinks have contributed most to her growth on the gram (bar the fanny connon). She summed it up shortly and sweetly as: good pictures, banging captions and a massive dose of luck. She has some strong money shots (not all involving confetti shooting out of her clunge) that she uses consistently on her feed and which have helped her account to grown. Her bed (flatulent husband and all) has always done well but has now been usurped by the arrival of a rather eye catching and instagram pleasing green velvet sofa downstairs. Vic is not sure why that has proved such a big hit beyond that the fact that it is it's green and it's velvet 

I think of this room as iconic Crafty Fox and love that Vic has got a whole host of vintage items with a story in her home

I think of this room as iconic Crafty Fox and love that Vic has got a whole host of vintage items with a story in her home

Dining Room with vintage style pendant lighting

Trusting your instincts when it comes to brand collaborations is one lesson Vic has learnt after working with one brand whose products were, in retrospect, more expensive than things she would be able to buy in real life and didn’t feel like an authentic fit to her home and lifestyle. They were also really prescriptive when it came to what could be in the captions ( no references to bums, burps or bellends allowed) which, in Vic’s words made her sound “like a PR twat”. However it has been a helpful experience ultimately because “it's taught me to be more cautious about who I work with and to also make it explicitly clear that I will maintain my voice, even in an ad”.

Vic thakes all of her pictures on one of those wizzy Chinese phones that are £300 cheaper than an I Phone and which kncok ten years off you with a whizzy potrait mode

Vic thakes all of her pictures on one of those wizzy Chinese phones that are £300 cheaper than an I Phone and which kncok ten years off you with a whizzy potrait mode

Vic has also been an early adopter of video stories (her cooking ones are my particular fave) which she says “wasn’t a conscious strategy for Instagram growth more a reflection of the fact that I clearly like the sound of my own voice. In all seriousness, I just think having a regular presence on there helps people to stay engaged with your account. I love both stories & feed for different reasons but stories are definitely freer. I like that they're reactionary too - so I can respond to something in the moment and it feels genuine”.

Vic’s  kitchen with an eyecatching tiled floor

Vic’s kitchen with an eyecatching tiled floor

Kitchen with chalkboard wall and pink door

Whilst she craft’s a mean caption, she also takes a mean photograph with a clearly recognisable look and feel to her pictures. She started off taking them with a Canon 5D but when that became “a ballache transferring the pics to a laptop and back” she “fucked it off and invested in a Huawei Pro 10 instead. Yeah, I'm probably being monitored by the Chinese government but it takes a banging photo. I use snapseed to edit and that's it”

Living room with cosy throws

How to grow your gram without losing your mind

Having grown her account to nearly 80 K in just under two years you might assume that all has been plain sailing for the Crafty Fox but Vic reveals that “I fall out of love with it every couple of months with lulls in engagement that everyone experiences which can make you feel pretty shitty and question the point of it. However, she gets through these by keeping things in perspective and focusing on other things when it’s getting her down. She has had the occasional troll which is never nice but her take on that is that “you just have to remember to take it on the chin and try to remember that trolls are basically massive cunts”.

Club Tropicana in  Vic’s pantry , one of her favourite campaign’s she has worked on so far for E Bay

Club Tropicana in Vic’s pantry, one of her favourite campaign’s she has worked on so far for E Bay

When it comes to algorithm angst her advice is likewise short, sweet (and potentially a little bit salty) saying “Take some time off, don’t take it too seriously and if all else fails have a wank.” When it comes to working with brands, hold on to your sanity and your authenticity by picking brands that you would genuinely use and can afford and don’t let them squish out your personality or make you go “full advertising dick wad”. For Vic, working with E-Bay on a tropical revamp of her pantry was the perfect collab or her hook up with Modern Rugs who didn’t blink an eye when she ended each of her three posts with a fanny rug gag.

This is one of my favourite corners of Crafty Fox HQ

This is one of my favourite corners of Crafty Fox HQ

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So there you have it, @thecraftfox.uk recipe for Instagram success which, in a nutshell she sums up as “find your own voice, don’t let fear hold you back and if in doubt talk about bumholes.” When I asked her what is next for her account she shared that she would, ideally, like to be able to rely on her Instagram to create an income that would allow her to drop down to working part time. That would allow her pursue her longer term dream of writing for a living. Maybe when she is on maternity leave this time round she will have the chance to come up with something that will top the fanny canon, send her beef flaps viral and allow her hand in her P45. I, for one, look forward to seeing what the Crafty Fox has in store for us in the future. Thanks so much for chatting to me Vic.